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Florence By Mills A Top 10 Beauty Brand Amid ‘Stranger Things’ Craze

Searches for the Netflix series star Millie Bobby Brown surged 100% in 24 hours, per analysts at beauty booking platform Fresha.

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By: Lianna Albrizio

Associate Editor

Bitchin’! Netflix lovers can’t get enough “Stranger Things” and its star, Millie Bobby Brown, who plays feminine badass Eleven, (known for the aforementioned famous line in the TV series.) Given the Dec. 31, 2025 release of the series’ highly anticipated final season, analysts from beauty and wellness booking platform Fresha say Google searches for Brown recently surged 100% in 24 hours. Her beauty brand, Florence by Mills, debuted her first fragrance “Wildly Me,” in 2023. The brand is ...

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